The past and future of marketing theory and practice: a ... - Springer
https://link.springer.com/article/10.1007/s13162-021-00222-y
WEBDec 2, 2021 · Article. The past and future of marketing theory and practice: a tribute to the 50th anniversary of the Academy of Marketing Science. Editorial. Published: 02 December 2021. Volume 11 , pages 390–394, ( 2021 ) Cite this article. Download PDF. O. C. Ferrell, Jodie Conduit, Bo Edvardsson & Stephen L. Vargo. 4188 Accesses. 2 Citations. 3 Altmetric.
DA: 30 PA: 85 MOZ Rank: 87