What Is a Value Proposition and How to Write One - Semrush
https://www.semrush.com/blog/what-is-a-value-proposition/
WebAug 23, 2023 · Here’s a great example from Dunkin’ Donuts: The company’s value proposition is “serving high-quality food and beverages in a fast, friendly environment at a great value” The brand’s slogan plays on its national popularity: “America Runs on Dunkin’” It uses the tagline “Dunkin’ Done Easy” for its delivery app—i.e., one part of its wider …
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