13.1 The Promotion Mix and Its Elements - OpenStax
https://openstax.org/books/principles-marketing/pages/13-1-the-promotion-mix-and-its-elements
WEBPromotion Mix Defined. The full set of strategies that combine to make up the promotion mix include advertising, sales promotion, personal selling, public relations, direct marketing, and Internet/digital marketing. Each of these methods is intended to produce different results when used.
DA: 2 PA: 98 MOZ Rank: 96