What is Self Service? & Why is it Important? - ServiceNow
https://www.servicenow.com/products/customer-service-management/what-is-self-service.html
Self-service allows your business to offer faster, more effective, and more cost-effective support. Accessible at any time and from anywhere, self-service portals reduce service agent workloads. At the same time, self-service empowers customers to find solutions on their own terms, within their own timeframes.
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