What Is Marketing Analytics? | HBS Online
https://online.hbs.edu/blog/post/what-is-marketing-analytics
WEBJan 21, 2021 · What Is Marketing Analytics? Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, …
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