Decisioning: A Guide to Knowing your Customers
https://modernmarketingtoday.com/decisioning-a-guide-to-knowing-your-customers%ef%bf%bc/
WebMar 16, 2022 · Decisioning, also known as decision management, provides real-time, interactive information on customers to brands and enables them to make smart decisions by analyzing big data, business rules, and predictive analysis. Download the Guide. While technology is a part of the solution, decisioning itself is not a product.
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